Clients/Projects: Swatch Watch

Launched SWATCH Watch USA “POP Swatch” fashion item in Southern California with JB&A and Jody Donahue Associates, Inc. Directed all press and special events creation on site for a media breakfast and fashion show at Ed Debevic’s Diner on La Cienega Blvd in Los Angeles; also coordinated the “POP” SWATCH introduction along with the re-dedication of Muscle Beach and body building competition in Venice. The Venice Beach Pavilion was transformed into a SWATCH themed site with a runway fashion show featuring the new “POP” SWATCH along with other SWATCH accessories just prior to the body building contest. SWATCH underwrote the cost of trophies and a public reception for the body builders.

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