The Pomona College Museum of Art (PCMA) hired Campbell Communications to direct the promotional campaign for an exhibition of the works of light and space artist James Turrell, a Pomona alumnus. The campaign, which was the first phase in an arts awareness initiative spearheaded by the college president, also included the promotion of a permanent installation of a Skyspace, public art work by the artist. Campbell Communications was the first outside PR consultant that the college had ever hired.