Clients/Projects: Shops on Lake Avenue

“Campbell Communications represented our firm for projects ranging from the Pasadena Museum of California Art to The Shops on Lake Avenue. Carolyn’s combined understanding of business, design and the cultural arena is unique and enabled us to broaden our visibility significantly in the marketplace. We will hire her again when the opportunity arises; and, without reservation, we recommend her company to anyone considering a hardworking, creative and results-oriented PR professional.”

-Jim Favaro, Partner, MDA Johnson Favaro Architecture & Urban Design,

Designed and directed special events, marketing and advance media relations for the grand opening of Starwood Wasserman’s The Shops on Lake Avenue, a 175,000 sq foot urban retail project in Pasadena designed by MDA Johnson Favaro Architecture and Urban Design. Directed the publicity for a public art installation on site of “Mobius Bench” by conceptual artist Vito Acconci as well as created and directed an art auction and gala reception benefiting The Pasadena Museum of California Art and the Pasadena Playhouse. The auction featured one-of-a-kind artworks commissioned from some of the nation’s leading artists, including Alexis Smith, Betye Saar, Charles Arnoldi, Frank Gehry, Mark Ryden and William Wegman (artworks in order of appearance).

01 SOLA and mobius
02 Shops on Lake Ave bldg2
03 Shops on Lake Ave escaltors
04 Shops on Lake Ave stairs
05 Vito Acconci at Shops site_20150216_0001
06 Vito Mobius Bench Vito crop
10 Gehry Egg 21
11 MarkRyden-eyegg1

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