The International Los Angeles Contemporary Art Fair, ART/LA, the first international art fair in Southern California. Organized by London-based Andry Montgomery under the direction of Brian Angel. The communications and media relations consultant to the largest annual visual arts event in Los Angeles. Initiated and directed the campaign that attracted over 20,000 people to this 5-day exhibition held at the downtown Convention Center. Implemented public relations and marketing activities for the participating 100 galleries from 20 countries.